Culture is defined as the sum of shared values, beliefs, and behaviors within an organization. The INFINIA culture is built on core values of honest and transparent communication, trust, creative problem-solving, continuous development, and learning.
Working in collaboration and harmony, as well as adopting an innovative mindset, are also fundamental elements of our culture.
INFINIA is derived from "infinite ideas," representing the limitless nature of creativity and innovation. Innovation and thinking differently are not just aspects of what we do at INFINIA—they are embedded in our name and founding purpose. We don’t see innovation as something we need to do our job; rather, we believe that innovation is our job. And we recognize that this innovation can only exist and be sustained within an ecosystem.
To reinforce this vision and share it with everyone, we continuously remind all our stakeholders of INFINIA’s purpose. We aim to:
Recent employer branding and talent management studies indicate that both young professionals starting their careers and experienced professionals advancing in their careers are becoming more idealistic. Employees today seek meaning in their work, a sense of belonging, and a company culture they can embrace. A genuine, strong corporate culture plays a crucial role in our choices.
We have realized—through the insights of our employees—that belonging cannot be established merely through words; it must be cultivated as a lived experience. What truly matters to us is that every stakeholder who crosses paths with us remembers us with affection and thinks, "I would love to work with them again someday." We believe we have partially succeeded in fostering this culture together. Seeing our former colleagues enthusiastically participate in our events and visit us even after our professional relationship has ended is a testament to the impact of the culture we have built.
As in almost every organization, fostering a collaborative environment is a challenging process. While creating a sincere, inclusive, and diverse workplace is not easy for INFINIA either, we continuously strive to encourage teamwork and build systems that support collaboration. We place great importance on working together on projects, dividing tasks efficiently, and taking responsibility. When problems arise, addressing them directly and spending time together is highly valued by INFINIA employees. Of course, personal traits, experience, and perspectives influence each employee’s approach to collaboration. In situations where we find that collaboration is not possible or alignment cannot be achieved, we believe it is essential to part ways respectfully and continue working together on different platforms when the opportunity arises.
One of our core values—honest and transparent communication—also plays a crucial role in strengthening collaboration.
Due to our dynamic and ever-evolving structure, we have not yet fully adopted remote and hybrid work models, but we are a highly mobile company. At this stage, we are making efforts to develop a shared language and create platforms that enable fast and effective communication.
At INFINIA, we utilize various methods to foster innovation, including reverse engineering applications, structured problem-solving workshops, competitions, and start-up support programs—just to name a few. We are not afraid to experiment with different approaches that help us shift our perspectives on specific issues, nor are we afraid to make mistakes. Seeking insights from external consultants, subject matter experts, and each other as evaluators is an integral part of our process.
Although the specifics of our approach may vary depending on the project or product, we always prioritize user and/or customer needs throughout all design and production stages. We focus on listening to the problems and requirements at hand and strive to create innovative solutions. We first test our own projects and products internally and provide feedback before making them public.
The very first and most important statement in our orientation program is: “I don’t know, but I can learn.” Therefore, our goal is not just to create a sustainable innovation culture—we believe that a culture lacking innovation cannot be sustainable in the first place. With this in mind, we continuously question our work processes and strive to improve them.
The vast majority of INFINIA employees belong to the Millennial (Gen Y) and Gen Z generations. As a result, we work with a team that has grown up immersed in digital technology. This makes it easy for us to integrate digital solutions and automation options into all our processes as if they were additional team members.
We consider the use of AI programs and skills development as an essential and natural part of our processes. By leveraging AI, we enable some of the country’s top designers and engineers on our team to use their expertise and energy more effectively. Beyond that, we support our employees by ensuring they have access to all the technological infrastructure they need, both in their work processes and as part of flexible benefits.
As INFINIA, one of our main goals is to connect with as many individuals and companies as possible, and we take a meticulous approach to leveraging technology at every stage of our operations. For example, even in the simplest tasks—such as preparing content and presentations in our People & Culture processes—AI usage significantly enhances both the quality and speed of the services we provide.
We believe in implementing end-to-end solutions for employee experience, considering motivation as a whole and striving to provide flexible and effective solutions at every point where our employees may need us. From the recruitment phase onwards, we prioritize open and honest communication. Additionally, we offer a fair wage policy, flexible benefits that support employee well-being, health insurance, post-trauma psychological counseling, healthy nutrition and dietitian services, and a play area where our employees’ children can have fun while learning.
Moreover, we place great importance on employee feedback, considering it a crucial step in developing our company culture. After every service and project we offer, we conduct feedback surveys specific to the topic and generate reports to track the success and quality of our processes. Our focus is on listening to all feedback, evaluating it, and informing contributors about the actions taken—or not taken—based on their input. For us, it is not about immediately implementing every request but about assessing them to improve our processes and providing accurate information to the requestor.
INFINIA is shaped by a leadership model grounded in strong values that promote collaboration and innovation. Our leaders not only encourage innovation but also take direct action to inspire others. They do not merely direct but foster a culture that encourages exploration, experimentation, and learning.
Manager-employee relationships are strengthened through a culture built on trust, transparency, and continuous development. A key aspect of this approach is the performance evaluation process, which enhances collaboration and mutual understanding among employees. Within our core value of open communication, all processes are conducted transparently, and effective feedback training strengthens dialogue between managers and employees while promoting a constructive feedback culture. Additionally, teams hold regular feedback meetings, further supporting this continuous improvement mindset.
Our open-door policy and transparent management approach foster accessibility and a culture of sincere communication. Our managers work on the same floor as their teams in an open office layout, encouraging direct interaction and creating an environment where everyone can freely share their ideas. Decisions are made within the framework of open communication and mutual trust, ensuring that everyone is part of the process. This approach establishes a workplace where not only doors but also ideas and solutions remain open.
At INFINIA, employees’ personal and professional development is supported through a comprehensive and sustainable approach. Each employee is provided with an annual training budget to enhance their professional competencies and personal growth. Additionally, in-house training programs help employees acquire necessary skills while contributing to their development.
To support employees’ physical, mental, and emotional well-being, our well-being programs include dietitian services, massage therapy, psychological counseling, and sports activities. Complementary health insurance, meal and transportation support, and flexible benefits provided in quarterly cycles help employees maintain a balanced work-life integration.
With this holistic approach, INFINIA ensures that employees can grow not only in their careers but also in their personal development, creating an environment where they can continuously advance.
Moreover, INFINIA aims to foster sustainable growth and social benefit through innovation-focused R&D and educational investments. By supporting startups such as Kargakarga, Neurocess, and Triwi, we contribute to industry innovation, while our products like Marisonia, Hems, and Scrollup exemplify sustainability-focused, eco-friendly, and socially beneficial innovations.
Our R&D projects are continuously developed to create future-oriented solutions and enhance the company’s technological capabilities. These projects not only focus on product innovation but also contribute to process improvements and efficiency enhancements.
From an educational investment perspective, INFINIA strengthens internal competencies through an internal trainer model, further supporting employees’ development.
By integrating these strategic approaches, INFINIA embeds innovation and continuous learning as fundamental aspects of its corporate culture, contributing to the growth of both its employees and ecosystem.
To further advance its culture of collaboration and innovation, INFINIA aims to expand initiatives that unleash employees’ creative potential. In this regard, internal innovation workshops such as "Idea Person" can be organized to encourage employees to share innovative ideas. Additionally, challenge and workshop events will enable employees to design creative and functional products for customers, integrating innovation directly into business processes.
In the future, INFINIA plans to increase interdisciplinary collaborations through hackathons, creative thinking marathons, and open innovation platforms. This will accelerate knowledge sharing within the organization and create an innovation ecosystem where employees can turn their ideas into reality.
By adapting to changing workforce dynamics, INFINIA develops innovative practices to meet the expectations of new-generation employees. In addition to well-being programs such as dietitian services, massage therapy, psychological counseling, and sports activities, flexible working models are implemented to support work-life balance.
Within the framework of flexible benefits, employees are provided with customizable packages, complementary health insurance, birthday leave, and parental support programs to enhance workplace satisfaction and engagement.
Furthermore, career development is supported through internal trainer programs and personalized training budgets, allowing employees to develop both their technical and leadership skills. This approach presents a proactive and innovative strategy for shaping the work culture of the future.
At the core of INFINIA’s strategy to build a sustainable and competitive corporate culture is the vision of preserving intellectual capital while promoting continuous growth and transformation. New-generation practices are implemented to increase talent retention, protect institutional knowledge, and strengthen corporate memory.
By constructing a structure centered on development and transformation, INFINIA continuously encourages employees to learn and improve themselves. Internal trainer models, R&D projects, interdisciplinary team collaborations, and innovation-focused programs not only enhance employees’ individual competencies but also serve as key elements in strengthening the organization’s competitive advantage.
All these factors position INFINIA as a pioneering, sustainable, and competitive entity in both today’s and tomorrow’s business world.
